Confidential Brief

Los Duendes enters the USA

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Feroz Harvest · 2026
Feroz Harvest The Brief
Commercial Brief · Confidential

Already on a Laredo shelf. No storefront of its own.

Already on a Laredo shelf. We build the storefront.

Prepared for Los Duendes · Monterrey, N.L.
Queso Fino Artesanal from Monterrey. Its pantry line, now U.S. ecommerce.
Mesquite honey · Nata cookies · Baked tostadas · Cajeta empanadas Queso Fino Artesanal · handmade Grupo Chervatin · Tel (81) 8338-1987 US: El Sabor Market, Laredo
$0
Upfront cost to the brand — ever
0%
Brand Loyalty Bonus on U.S. gross revenue
0%
Consigned — yours until it sells
0
Days to Amazon live
01 · The Opportunity

America wants real, not "Mexican-style" — and this pantry is barely online.

Two buyers, one pantry — and the demand is already proven.

🍯
01

A Premium Honey Hero

Single-origin, clean, 3-year shelf, high ticket.

🌵
02

"Real Norte" Is The Moat

Handmade Monterrey authenticity — a real wedge.

🔁
03

A Pantry Repeats

Staples, not novelties — built for refills.

👥
04

Two Buyers, One Line

Same brand, two doors.

Already on a Laredo shelf — demand is real, distribution isn't.

02 · What We're Building

You already built the hard half. We build the other one.

The missing half is narrow and specific. We build it.

DBrand SideLos Duendes
  • Product & recipes — the handmade craft
  • Production & quality control
  • Brand identity & creative direction
  • Mexico business (untouched)
  • Content creation support
  • FDA compliance (brand side)
  • DDP Laredo delivery (brand-side)
FU.S. Growth SideFeroz Harvest
  • U.S. legal & tax umbrella (our LLC)
  • Custody at Laredo — consigned & insured
  • Laredo, TX warehouse + Amazon FBA
  • Amazon launch — brand-owned page
  • Own storefront + TikTok Shop U.S.
  • Content, SEO & customer service
  • Initial-phase EXW small-lot imports (option)
03 · Operational Model

Consignment: stock moves first — but it stays yours.

Inventory positions ahead of demand — title stays with the brand.

1
Plan

Stock plan

Which SKUs and how much.

2
Deliver

DDP Laredo

Duty-paid to Laredo.

3
Custody

Consigned at Laredo

Custody at Laredo. Title stays yours.

4
Consignado

Laredo + FBA

Still your property.

5
Venta

Venta velocidad Prime

Any channel, domestic speed.

6
Pago

Cada día 15

EXW per unit sold + 5% BLB.

Right of return at any time. Insured end to end. FEFO by lot.

04 · Channel Strategy

Every digital channel, from zero — in phases.

One operational core behind every channel.

Day 0 — 30
Phase 1

Amazon Launch

Amazon FBAHoney + dry linesFirst consigned lot
Day 30 — 90
Phase 2

Own Turf

DTC storefrontGoogle ShoppingTikTok Shop U.S.
Day 90+
Phase 3

Full Scale

Walmart MarketplaceMeta ShopFaire · digital wholesale
💻Ecommerce only — and that is deliberate.

Digital channels only. Wholesale only where the order originates in ecommerce.

Retail help once landed is a courtesy, not the scope.

AMarketplace engineAmazon · under the Feroz umbrella
  • Account launches under Feroz's LLC
  • Zero paperwork for Los Duendes
  • FBA: Prime delivery across the U.S.
  • Subscribe & Save — the refill model
DBrand homeOwn storefront + social
  • English-first storefront
  • Pantry bundle as the try-the-whole-line box
  • TikTok Shop U.S. — the honey pour leads
  • Email + subscription refills
⚠️ Initial proposal only.
05 · Food Compliance

It's food. Compliance and duty-paid delivery are yours — the storefront is ours.

Compliance and DDP delivery are brand-side. Nothing ships until it is ready.

🏭
01 · BRAND SIDE

FDA Registration

Brand responsibility — ready before lot #1.

🏷️
02 · BRAND SIDE

U.S. Labeling

English labels with Nutrition Facts — brand side.

🛃
03 · BRAND SIDE

DDP to Laredo

Brand delivers duty-paid to Laredo.

📦
04 · FEROZ SIDE

Custody at Laredo

Custody, insurance, FEFO, storefront — on Feroz.

Each line is reviewed on its own — full checklist at kickoff.

06 · Content & Organic Growth

The honey pour is the ad. So is the cajeta pull.

The food films itself. We point it at the U.S., in English.

3–5Daily outputWhat we create
  • The honey pour on camera
  • The cajeta pull — the money shot
  • Merienda routines — cookies & coffee
  • 'Real Norte vs. Mexican-style'
  • The handmade story, in English
SEOThe long gameOwn 'mesquite honey'
  • 30–80 U.S.-targeted articles
  • 'mesquite honey' · 'raw mexican honey'
  • 'mexican cookies online' · 'baked tostadas'
  • 'cajeta empanadas' · 'authentic mexican pantry'
  • Highly specialized SEO — constant niche searches
07 · Implementation Roadmap

A clear path from zero to scale.

DAYS 0 — 15

Research & FDA Prep

Shelf, pricing, entry review, compliance, lot #1.

DAYS 15 — 30

Amazon + First Lot

Amazon live Day 30.

DAYS 30 — 90

Launch & Learn

DTC live Day 45, learn, optimize.

DAY 90+

Full Scale

Every channel, replenished.

See the full timeline in the Onboarding tab →

08 · The Partnership

How this works financially.

Aligned incentives, no hidden fees.

01

Compensation model

Margin model on U.S. sales.

02

5% Brand Loyalty Bonus

5% of gross U.S. revenue, monthly.

03

$0 upfront · optional ads

Content and SEO first — ads optional.

04

Consignment & returns

Title stays with Los Duendes.

05

Exclusivity & term

Exclusive through Dec 31, 2026.

06

Brand & ownership

The brand stays with Los Duendes.

Payouts on the 15th; Amazon share remitted within 15 days of each disbursement.

09 · What's Next

Three steps to getting started.

1
Review

Review & align

Questions, clarifications, alignment.

2
Sign

Sign the agreement

Exactly what's outlined here.

3
Kickoff

Kickoff call

And we start building.

On a Laredo shelf already. One missing storefront.

Let's make it profitable at scale.

↖ Dash checker — open the menu & preview your dashboard
Feroz Harvest International
Cultivating Dreams · Growing Across Borders · Harvesting Success
www.ferozharvest.com
Feroz Harvest International LLC
1510 Calle del Norte St. · Laredo, TX 78041
Frank González · Cross-Border Growth Architect
frank@ferozharvest.com · +1 956 608 0958
Armando Garza · Brand Expansion Specialist · Key Account Manager
U.S. Expansion · Los Duendes × Feroz Harvest · Confidential · 2026
01 / 11
Mockup · Nothing is final until signature
Onboarding · Roadmap

The Gold Map: 30 days to Amazon live.

15 days research + FDA prep, Amazon live Day 30.

Phase 1 · Research + FDA
Day 0–15
Demand · pricing · brand-side FDA compliance
Phase 2 · Build Sprint
Day 15–30
Amazon + first lot Monterrey → Laredo → FBA
Phase 3 · Launch & Learn
Day 30–90
DTC live Day 45 · content · creators · reviews
Phase 4 · Full Scale
Day 90+
TikTok Shop · Walmart · replenishment cycles

Gold Map · Gantt

Six-month view · Day 0 = agreement signature
Workstream
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Phase 1 · Research + FDA Prep (Days 0–15)
Demand & keywordsWhat the U.S. specialty-food buyer searches for
Competition & U.S. pricingMesquite honey & mexican pantry
FDA compliance ready (brand side)Registration + labels + allergens — gate for lot #1
Phase 2 · Build Sprint (Days 15–30)
Amazon account + listingsUnder the Feroz LLC
First consigned lotDDP Laredo (or EXW small-lot for testing)
FBA inboundPrep + shipment into Amazon
Own storefront (DTC)English-first · the handmade story
Phase 3 · Launch & Learn (Days 30–90)
Content production3–5 pieces daily · ongoing
∞
Creator outreachUGC seeding
SEO foundation30–80 U.S.-targeted articles
Reviews & optimizationChannel performance review
Phase 4 · Full Scale (Day 90+)
TikTok Shop U.S.The honey pour leads · once content has traction
Walmart MarketplaceSecond marketplace engine
Replenishment cycle 2Sized on real sell-through data
Faire · digital wholesaleCase packs · ecommerce-originated orders only
eval.
Growth & content Channel launches Full scale Conditional / to evaluate Milestone
Mockup · Sample data — live feed once we're operating

Consigned inventory.

Every unit tracked — and yours until it sells.

Ready · Monterrey (DDP)
8,000
units available at origin
In transit · border
1,800
insured · Monterrey → Laredo
Consigned · Laredo + FBA
6,800
Los Duendes property · sale-ready
Sold · 30 days
2,750
▲ 22% units · vs previous month

Pipeline flow

Where units are right now
🍯
8,000
Monterrey, N.L.
brand plant · ships DDP
🚚
1,800
In transit
brand DDP → Laredo
🏬
2,700
Laredo, TX
customs cleared · consigned
📦
4,100
Amazon FBA
consigned · Prime-ready

Stock by SKU · 8 shelf-stable SKUs (units)

Counted in retail units — jar, pack or box. Queso is out of scope.
SKUProductProfile MTYTransitLaredoFBA CoverageStatus
LD-MZQMiel de Mezquite 600gMesquite honey · the flagship · 3-yr shelf2,0004507001,100Healthy
LD-CKNCookienatas Nata 65gNata cookies · the everyday reorder1,400320450700Healthy
LD-CKMCookienatas Multigrano 65gMultigrain cookies · better-for-you900200300450Healthy
LD-TNATostadas Horneadas · Natural 200gBaked tostadas · Rapid-Rotation · 3-mo900200300450Rapid-rotation
LD-TNPTostadas · Nopal/Chía/Linaza 200gBaked tostadas · nopal, chía, flax · 3-mo700150250350Rapid-rotation
LD-TAJTostadas · Ajonjolí 200gBaked tostadas · sesame allergen · 3-mo500120150250Rapid-rotation
LD-TCHTostadas · Chipotle 200gBaked tostadas · chipotle · 3-mo700160250350Rapid-rotation
LD-EMPEmpanadas Cajeta & Pecan 8.4ozCajeta (horno de leña) · Rapid-Rotation · 3-mo · DTC-first900200300450Rapid-rotation
Total units 8,0001,8002,7004,100 6,800 consigned · 16,600 total

2,700 + 4,100 = 6,800 consigned · 16,600 total units. Empanadas run DTC-first.

Pack configurations · how the units get sold

Configurations of the same units. Nothing is counted twice.
OfferContents U.S. list Channel
Mesquite Honey — single1 jar · 600g / 22oz$19.99Amazon · DTC
Cookienatas — single1 pack · nata or multigrain$2.99Amazon · DTC · TikTok
Tostadas — single1 pack · any of 4 flavors$4.49Amazon · DTC
Empanadas Cajeta & Pecan1 box · 8.4oz · short shelf$6.99DTC-first
Norteño Pantry BoxHoney + 2 cookies + 2 tostadas (mixed units)$39.99DTC · TikTok
Tostada 3-Pack3 tostada packs · one or mixed flavors$11.99Faire · Amazon Business — digital wholesale only

The Pantry Box is a box, not a product. It never gets its own stock row.

Mockup · Sample data — channels connect as they go live

Sales & channels.

One core, many channels.

Gross revenue · MTD
$22,000
▲ 26% vs last month
Orders
1,375
▲ 19% vs last month
Avg. order value
$16.00
$22,000 ÷ 1,375 orders
Loyalty bonus accrued
$1,100.00
5% of U.S. gross · this month

Revenue trend

Weekly U.S. gross · last 4 weeks sum to $22,000
$7.5k$6.0k$4.5k$3.0k W1W3W5W7W9W11

W9–W12: $4.8k + $5.2k + $5.6k + $6.4k = $22.0k.

Units sold by line

Units sold · this month
🍯
Miel de MezquiteThe flagship
500
🍪
Cookienatas NataEveryday reorder
620
🌾
Cookienatas MultigranoBetter-for-you
380
🫓
Tostadas · NaturalThe base
300
🌵
Tostadas · Nopal/Chía/LinazaThe healthy pick
230
🔥
Tostadas · ChipotleThe spicy one
260
🥯
Empanadas CajetaDTC-first
300
🫓
Tostadas · AjonjolíSesame
160

2,750 units · $22,000 ÷ 2,750 = $8.00/unit blended.

Revenue by channel

This month · sums to $22,000 gross
📦
Amazon FBAMarketplace · Phase 1
$13,200
60%
🛒
Own storefrontDTC · Phase 2
$4,840
22%
🎵
TikTok Shop U.S.Social commerce
$2,640
12%
🔍
Google ShoppingMerchant Center
$1,320
6%
🏪
Walmart MarketplacePhase 3
—
0%
📱
Meta ShopPhase 3
—
0%
🧺
Faire · Digital wholesalePhase 3
—
0%

Every line above is an ecommerce channel.

Recent orders

All shipped domestically from consigned stock
OrderChannelProductCityTotalStatus
#US-4720Amazon FBAMiel de Mezquite · 22ozSan Antonio, TX$19.99Delivered
#US-4719Own storefrontNorteño Pantry BoxLos Angeles, CA$39.99Shipped
#US-4718TikTok ShopEmpanadas Cajeta & PecanHouston, TX$6.99Delivered
#US-4717Amazon FBACookienatas Nata · 3-packPhoenix, AZ$8.97Delivered
#US-4716Amazon FBATostadas · ChipotleDallas, TX$4.49FBA processing
#US-4715Own storefrontMiel de Mezquite · 2-packChicago, IL$37.98Delivered